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Join the Liquor 101 Family

Situated in the vibrant Rio Grande Valley, Liquor 101 is more than just a liquor store. We're a close-knit team, a growing brand, and a testament to what dedication and community spirit can achieve. Although our store may be small in size, our ambitions are big, and our impact is undeniable. We've successfully carved out a niche for ourselves amidst bigger chains by focusing on what matters most: our community, our customers, and our commitment to excellence.

Hiring For:

  • Cashier/ Sales Associate
  • Floor Lead
  • Assistant Managers
  • Store Managers
  • Administrative Assistant
  • Assistant Marketing Coordinator
  • Assistant Event Coordinator
  • And more


  • Harlingen
  • Alamo
  • Pharr
  • Weslaco
  • Mcallen

We will work great together if you are:

  • A Fast Learner -  you can quickly absorb new information and adapt to changing circumstances.
  • Self Managing-you excel at managing your time and responsibilities without constant supervision.
  • A Team Player - you work well with others, valuing team success alongside individual achievement.
  • Risk Taker-you are not afraid to take calculated risks and are resilient in the face of setbacks.
  • Growth Oriented-  you seek personal and professional development through your work.
  • Ambitious-  you are eager to take on new responsibilities and advance within the company.
  • Innovative- you enjoy thinking outside the box and exploring novel solutions to problems.
  • Adaptable-you are comfortable tackling new tasks and adjusting to new roles as needed.

Must Upload Resume


Liquor 101's mission is to become the largest liquor store chain in the valley, using innovative business practices, customer engagement, and community involvement to cultivate a brand that's synonymous with trust and quality.


" To celebrate and support our customer's in life's most memorable moments"


Our team is built for :

Goodness in Spirit


Excellence in Service



New Thinking


Self Awareness

Smile and Have Fun